multi-media technology and consumption


Unit 1A.4 Multimedia Technology and Consumption

  1. Convergence: Give a definition of this.  What form did early convergence take? And give some examples of present day technological convergence.(1) convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks that have arisen as the result of the evolution and popularization of the Internet as well as the activities, products and services that have emerged in the digital media.
  2. Interactivity: In what ways is digital technology interactive? Can you give some examples? How has this changed the way we consume the media?(2) Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.
  3. Personalisation: How do we personalise our technology and what is the reason for this?  Personalisation is the idea that a person can tailor a specific service or a product to accommodate specific individuals.
  4. Fill in the table:
Definition
Advantages
Disadvantages
Immediacy
They way that platforms can be accessed way more quickly in terms of the internet etc.
It is more quicker to use by the public rather than 10 years ago, Speaker and audience are closer to each over and they show warmth to each other; this shows respect from 
audience towards the speaker.                                                          
Access
The way platforms can be accessed through devices
It can be accessed through many devices and multi-media devise so it can become more accessible to people.
convenience
portability
 ability to move something portably 
 Disadvantages of portability of would be like if you carry your laptop or phone around with you in public  there could be many chances of you getting ‘robbed’ for your items and the other disadvantages would be that carrying small ‘easy’ portable devices might be easily damaged when being moved around.
connectivity
 being connected or interconnected

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